Swiss made replica Rolex is traditional. It tends not to change its designs a great deal. It tends not to share a lot, before its launches, with the press. And, there is always a huge amount of chatter around novelties. 2023 was different. It stepped outside its comfort zone and found its mojo. Kind of like that quiet IT guy at work who suddenly comes alive at the Christmas party. It launched a perfect fake Rolex Day-Date like no other. In place of the day, which is usually inside the arc-shaped aperture at 12 o’clock, there is a disc featuring seven inspirational words: Happy, Eternity, Gratitude, Peace, Faith, Love and Hope.
The window at 3 o’clock, which historically displays the date, now reveals one of 31 emojis, including a kissy face, a four-leaf clover, a peace sign and the luxury super clone Rolex coronet. The best 1:1 replica Rolex comes in white-gold and yellow-gold with turquoise as the dial base colour, or in Everose with an orange base colour. Both dials include a multicolour jigsaw motif that is almost as surprising and random as the emoji.
There are 10 rainbow baguette-cut sapphire indices that match the jigsaw. And, all are, of course, fitted on a President bracelet. It caused pandemonium. It was the only thing people asked about at the Watches & Wonders show last year. It brought me joy, but, no doubt, some questions were asked by the more committed aaa quality replica Rolex collectors about the brand’s direction of travel. The bottom line is that it needs to be relevant and needs to evolve. This is a part of the puzzle (sorry, I had to).